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The Knack: How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up (2008)

by Norm Brodsky(Favorite Author)

3.82 of 5 Votes: 5

ISBN

1591842212 (ISBN13: 9781591842217)

languge

English

genre

Nonfiction

publisher

Portfolio Hardcover

review 1: Do you want your own business? Really? As a business owner, I can tell you flatly that it sucks. I should have been a public school teacher where I'd be looking at a publicly funded retirement in a few years. Norm Brodsky does a better job of explaining the challenges of business ownership in "The Knack." I recommend it for anyone thinking about starting a business or anyone currently suffering through business ownership. Norm's advice and anecdotes are insightful. The book is easy to read with little filler to slow you down.My advice to most people contemplating entrepreneurship is don't, just don't. If they persist, I will recommend that they read "The Knack" from cover to cover.The only poor advice given is for aspiring entrepreneurs to use the services of SCORE.... more C'mon Norm. SCORE sucks. There's a reason why these executives are retired.
review 2: Excellent book. Tons of practical advice. I've spent my working life around some amazing entrepreneurs and the advice they give and the advice in this book are nearly the same.The most important tip is for every businessperson is that you need a big gross margin if your business is going to grow and prosper. Should be 40-60%, though obviously higher is better.Also, for the first few years of your business, you should write ALL the numbers of your business down by hand and calculate things by hand, regardless of how proficient you are with excel or accounting software. Running all the numbers on paper by hand, you'll learn your business inside and outside.Accountants are good at explaining what has happened in the past. Lawyers are good at explaining the legal consequences of a course of action. Neither are people to talk to for business advice. If you need business advice, see an entrepreneur. less

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