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The Marketing Agency Blueprint: The Handbook For Building Hybrid PR, Seo, Content, Advertising, And Web Firms (2011)

by Paul Roetzer(Favorite Author)

3.94 of 5 Votes: 1

ISBN

1118131363 (ISBN13: 9781118131367)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: The coreThe Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry.Written for agency leaders and professionals—PR, SEO, advertising, content and web—readers are presented with a practical and candid guide to:Generate more qualified leads.Win clients with set pricing and service packages.Secure more long-term retainers.Create diverse and recurring revenue streams.Develop highly efficient management systems.Construct more effective account teams.Recruit and retain top talent.Deliver greater results and value to clients.Increase client loyalty.About Paul RoetzerPaul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, specializing in public relat... moreions, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot‘s value-added reseller (VAR) program, which now includes more than 250 certified firms.Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.He is a speaker, writer and advocate for change and innovation within the public relations and marketing industries, and a frequent contributor to the PR 20/20 blog.In 2010, he was recognized by Smart Business with an Innovation in Business Rising StarNew school marketingSome claim that marketing’s of the last 5 years beats the changes of the last 50 years. This book supports the thesis that marketing and pr is indeed changing. With a focus on technology, value driven activities and a sound orientation on measurable results.A marketeer in the Mad Men era was a talker. Reading this book you have to admit that marketeers have to adhere to the highest professional levels to survive and thriveManagement of small enterprises tooRoetzer has an opinion about how firms are rewarded by their customers and how customers should evaluate their supplies. Roetzer is an evangelist for tangible, smart services, charging not the input but the results. Focus on results (outcomes); no longer services delivered/outputs.New school managementRoetzer’s The Marketing Agency Blueprint inspired me to reconsider some basic thoughts about entrepreneurships, startups and managing small firms. Having a corporation background, i have to admit that some of my beliefs about management and marketing are that wrong (valuation of an agency). Thank god, some of my insights are also supported in the book (have the best talent, data-driven operations).This book will make you feel uncomfortable and exhausted. Those who have aspirations for leadership in an agency must read this book. Be aware, it has a lot of checklist and to do’s. But be sure you need those to thrive in an era of change.
review 2: If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help.Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing. PR 20/20 was also the industry’s first provider of standardized services and set pricing and grew revenue nearly 500 percent in just four years.Paul’s success led to the writing of his book and speaking opportunities nationwide. As a fellow speaker, I had the privilege of meeting him in person at Hubspot’s Inbound 2012 Conference in Boston, a gathering of over 2,800 inbound marketers from around the globe.The Marketing Agency Blueprint is more about how to lay the foundation than actually building the house.“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” – Henry David ThoreauThe most essential part of structuring a successful agency is establishing the right foundation which provides the support for the entire structure. A lot of your agency’s new business success rests on how well you build the base that supports the weight of the entire agency. Every part of your agency depends upon the foundation for support. Paul’s book provides a blueprint for setting the vision and foundational building blocks for your agency less

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