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Lead With A Story: A Guide To Crafting Business Narratives That Captivate, Convince, And Inspire (2012)

by Paul Smith(Favorite Author)

3.74 of 5 Votes: 3

ISBN

0814420303 (ISBN13: 9780814420300)

languge

English

genre

Nonfiction

publisher

AMACOM/American Management Association

review 1: - A successful story is comprised of only three ingredients: context, action and a result. (CAR)Context- Where and when, who the protagonist/antagonist is, what he wants.Action- All about conflicts.Conclusion- Short and Surprising end/twist. - The most effective stories play on people’s emotions. RIGHT EMOTIONS.- Fill your story with surprises to pique your audience's interest and memory.- It's not what you say but how you say it. Orally as well in writing.
review 2: This useful and interesting book describes the ways in which storytelling is helpful as a leadership tool and provides lots of examples. There's also excellent advice on how to craft a good (brief) story to suit a variety of circumstances. It's both easy to read and easy to use, and will be a as... moreset to anyone who is either in a leadership role or is required to make leadership-related presentations. less

Download links for: Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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