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Cooking Up A Business: Lessons From Food Lovers Who Turned Their Passion Into A Career -- And How You Can, Too (2013)

by Rachel Hofstetter(Favorite Author)
4.14 of 5 Votes: 2
0399162313 (ISBN13: 9780399162312)
Perigee Trade
review 1: Good book for an overview if you are looking at starting your own business or brand. This book has a wide range of entrepreneurs working to grow their passion in food. This is a go to book and manual for those who are about to launch in the food industry. This book covers designing a product, creating and growing a brand, food safety, navigating the world of manufacturing, grocery store placement, creating a buzz, and working with a finacial model.
review 2: I received this book in a GoodReads First Reads giveaway. I wasn't sure what exactly to expect when I started this book. I felt like it could go one of two ways. It could be very focused on nuts and bolts of starting a new food industry business or it could be filled with entertaining anecdotes from
... morepeople who have started similar businesses. Thankfully it was a mix of both. The stories of each entrepreneur and how they started their business kept me from getting bogged down in the financial and economic parts of starting a business. Each chapter is about a person or couple that started a business in the food industry. The reader can read about what they did wrong and what they did right. Each chapter is followed by a short summary of the advice that came from each person's story. This book was very informative and entertaining. While I have no plans to start a business in the food industry, I think this book had some good advice for all those in the business world. less
Reviews (see all)
A feel good read to give you confidence to pursue what you love through stories, not preaching.
I won this book from the first reads giveaways and I am so excited to read it. Thanks.
I just won a copy from Goodreads. Looking forward to reading it. Thank you.
Very practical applications using a variety of case studies
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