*Press Release*
DRINKS BY THE DRAM UNVEILS 2017 ADVENT CALENDAR SELECTION
- A collection of 25 different calendars packed with an extraordinary range of outstanding spirits, giving drinks enthusiasts the chance to try something new every day during Advent. Behind each window lies a 30ml handmade, wax-sealed dram!
- New for 2017: Drinks by the Dram has expanded its Advent Calendar range through collaborations with Douglas Laing and That Boutique-y Gin Company
- Returning favourites include The Whisky Advent Calendar, featuring whiskies aged for up to 50 years; The Gin Advent Calendar; and The Very Old & Rare Whisky Advent Calendar which boasts exceptionally hard-to-find whiskies from closed distilleries
- All calendars available for pre-order now with RRPs ranging from £99.95 to £9,999.95
Drinks by the Dram Advent Calendars are back for the sixth year running with an award-winning range to ensure every drinks enthusiast can count down to Christmas in the company of their favourite spirit.
For 2017, classic favourites including Whisky, Gin and Rum are joined by exciting new additions, including a Calendar packed with whiskies from renowned independent bottler Douglas Laing, and another filled to the brim with incredible gins from the world’s best distillers, bottled by That Boutique-y Gin Company.
Highlights include the Premium Whisky Calendar, which showcases remarkable expressions from top distilleries, and the Gin Advent Calendar, packed with unconventional, horizon-expanding gins.
The Very Old & Rare Calendar, featuring incredible treats aged for up to 60 years from the likes of Karuizawa, Port Ellen, and The Macallan, is presented in a bespoke wooden box handcrafted by Kent-based cabinet-maker Simon Jewell Designs and available in Walnut and Macassar Ebony finishes.
“As proven with excellent growth over the last few years, these calendars are the perfect gift for the spirit geek or serious imbiber in your life,” said Adam Wyartt, global brand manager, Drinks by the Dram.
“We are thrilled to see how consumers want to trial more, exploring categories and price points – and these Advent Calendars are the ideal way of bringing that opportunity to family and friends.”
Drinks by the Dram first launched its line of handsome Advent calendars in 2012, starting with The Whisky Advent Calendar. Since then the range has grown year-on-year, always showcasing the most exciting liquid across each category and price bracket.
This year the full Drinks by the Dram Advent Calendar range includes Whisky, Premium Whisky, Old & Rare Whisky, Very Old & Rare Whisky, Scotch Whisky, Bourbon, American Whiskey, Japanese Whisky, Irish Whiskey, Single Cask Whisky, Gin, Vodka, Rum, Cognac, Tequila, Armagnac, Mezcal and Absinthe.
Drinks by the Dram has also teamed up with a number of brands to offer Advent Calendars filled with expressions from That Boutique-y Whiskey Company, Glenfarclas Scotch whisky, The ‘Hot Enough’ Vodka Co., Gin Foundry, Origin Single Botanical Gin, That Boutique-y Gin Company and Douglas Laing whisky.
The Drinks by the Dram 2017 Advent Calendars are available to pre-order from 31 Dover, Amazon and Master of Malt, and will be available from all good drinks retailers shortly. RRPs range from £99.95 to £9,999.95.
*End*
Clearly I have huge interest in the Rum Advent Calendar and if the last few years are anything to go by, there can be a few real stunners in amongst the ones that I will have inevitably tried in the past. The new Douglas Laing Calendar looks interesting too as I’m rather fond of independent bottlings! I’m not wanting to wish the next few months away, but roll on December!
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