Live pricing in emails, especially when it comes to travel – is the best way to deliver accurate, up-to-date information about spectacular limited time deals. Hotwire‘s consistent emails based on your recent searches guarantees a deal coming your way. What made me sign up for Hotwire’s awesome email list, is the fact that I use it every time I am looking for travel deals. They are not overly bearing when sending emails. When they send the emails, they are not trash. They are consistent emails with content relating to what you are interested in. Their emails are not over bearing like Groupon‘s daily emails, or LivingSocial. Although both websites have great deals, the amount of unrelated emails they send are over bearing. Hotwire sends around 3-4 emails a week, whereas Living Social and Groupon send 3-4 a day.
Most of these do not interst me
LivingSocial & Groupons overload of Emails
vs.
Hotwire’s Emails
I read every single email Hotwire sends me, because when they send emails, they pertain to what I am interested in. I especially spend time reading their emials during the holiday season because I am interested in the travel deals they offer. I have already planned 2 through Hotwire within the past month, because of the emails they send.
Signing up for Hotwire was simple. They asked for your basic info, including your zip code so that they can send you deals flying out of the airport or station your zip code is in, but of course, you can always change your initial to and from destinations. The first email they send you is very simple. Just a “Hello! your name, to Hotwire.” It was not super enticing, but it was simple enough and welcoming enough.
Hotwire’s call to action is very catchy. It makes users want to stop whatever they are doing, book a trip, and go. To me, it was very effective, hence it gets me to book through them every time. there was no need to click on anything. The call to action was located wherever there was an option to buy or book a flight/car/hotel.
The content in Hotwire’s emails are very appropriate. The amount of offers is not too much, and not too little. They usually offer 2-3 deals, like 10$ off $150+, or $25 off $200+…Unlike most websites, in order to qualify for deals, is not a far stretch. For example, on Groupon, you need to spend usually $100+ to get $5 off, however it is hard to spend $100, so you end up spending way more than you should to just get $5 off.
I think that the emails Hotwire sends is sent to a segment. I have never received an email from them that was not relatable to me or where I have previously searched. Hotwire’s emails accomplish their objectives. It gets users like me, to go through their website to purchase trips. From the call to action, to the easy to navigate website, Hotwire definitely knows how to build its brand to attract new users, and keep previous users.
In conclusion, Hotwire does an excellent job with marketing and their emails. This all contributes to the success of the company and the reviews. They are very consistent. After every trip I book through them, they send a following email asking how my trip went, if my stay was up to par, and to rate the hotels and flights I book through them.
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