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Inside Larry And Sergey's Brain (2009)

by Richard L. Brandt(Favorite Author)

3.61 of 5 Votes: 4

ISBN

159184276X (ISBN13: 9781591842767)

languge

English

genre

History & Biography

publisher

Portfolio Hardcover

review 1: Despite the title this book was more of a company history than a biography of Page and Brin. The author did not actually gain access to the duo, but conducted interviews with many former and current employees resulting in an interesting overview of how the company has developed. You do get some insight into their aims and motivations but there is no in depth analysis.Brandt compares the company's mission to that of the founders of the Library at Alexandria, providing brief descriptions of the latter in the first few chapters. I felt that the analogy was rather weak, as the Library was intended to be a repository of the world's greatest literature whilst Google's search engines grant access to all that is good, bad or indifferent on the internet, lacking a curatorial ap... moreproach. As if to confirm this Brandt dropped this element by the fourth chapter. It would have been increasingly irrelevant as the book went on as the range of products developed or acquired expanded. Most people would answer 'a search engine' if you asked them what Google made but in fact their business now ranges from photo application Picasa to mobile phone operating system Android.Google's strengths and weaknesses are clearly shown and it came across as a balanced approach, giving equal space to criticism and praise. Brandt also provides some insightful comparisons to competitors such as Microsoft and Apple. Readers expecting a biography will be disappointed but it fulfils the remit of a company history quite effectively.
review 2: If this is the future, then this what a Librarian and others, like information technology specialists, people with computer science abilities should learn. I mean not just learn but exchange knowledge and develop new ways of seeing the world through niche research by collaborating. This book is first of all about management, web developing ideas, information science, going to management of information nich deeper than anyone thought. We still may wonder today how some books got here in any formats, any books we wanted to read in a digital fashion. We have to thank that to the Google guys who achieved that very fast by making availlable online millions of books. This technology was invented by them as a necesity.In other words they created their own instruments of work!!! All I can say is that Google has developed and is still developing knoledge research methods of improving information acces and organizing this chunk of information called Internet and not only,but involving in diffent domains of activity like medicine, library and information science.And yet still to come more from them!!!! less

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