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Ideen: Werbetexten In Einer Neuen Medien- Und Marketing-Epoche (2014)

by Teressa Iezzi(Favorite Author)

3.91 of 5 Votes: 2

ISBN

1281017906 (ISBN13: 9781281017901)

languge

English

genre

Nonfiction

publisher

Schaffer-Poeschel Verlag

review 1: This book goes far beyond copywriting. I'd argue it's an important read for anyone in the marketing industry, whether agency- or client-side, who is excited by the changes and opportunities in modern marketing. Teressa's voice keeps things engaging and genuine throughout, and the way that she calls bullshit on the platitudes that so many agencies spout is refreshing. I found myself madly highlighting everything from well-researched facts, examples and case studies to tips like the following gem:"You will be in situations that seem to demand using 'concept' and 'plus' as verbs in the course of your job. Everyone does it. Don't do it. Also, don't use the word learnings. You might not realize it right away, but slowly, inexorably, your soul will start dying."Finally, somebody... more said it.
review 2: It doesn't say "Copywriter" on my business card but I write copy everyday, primarily for new media. While this book doesn't provide any traditional "how-to," the campaigns that were highlighted and dissected immediately made me think differently about the projects I was working on and more importantly it has helped me communicate better with my team and clients to expand their thinking. The author recommends other books in the notes section — many of which I've read or own — which has lead me to other interesting places that will help me continue to perfect my craft. less

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