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Ideen: Werbetexten In Einer Neuen Medien- Und Marketing-Epoche (2014)

by Teressa Iezzi(Favorite Author)
3.91 of 5 Votes: 2
ISBN
1281017906 (ISBN13: 9781281017901)
languge
English
genre
publisher
Schaffer-Poeschel Verlag
review 1: This book goes far beyond copywriting. I'd argue it's an important read for anyone in the marketing industry, whether agency- or client-side, who is excited by the changes and opportunities in modern marketing. Teressa's voice keeps things engaging and genuine throughout, and the way that she calls bullshit on the platitudes that so many agencies spout is refreshing. I found myself madly highlighting everything from well-researched facts, examples and case studies to tips like the following gem:"You will be in situations that seem to demand using 'concept' and 'plus' as verbs in the course of your job. Everyone does it. Don't do it. Also, don't use the word learnings. You might not realize it right away, but slowly, inexorably, your soul will start dying."Finally, somebody... more said it.
review 2: It doesn't say "Copywriter" on my business card but I write copy everyday, primarily for new media. While this book doesn't provide any traditional "how-to," the campaigns that were highlighted and dissected immediately made me think differently about the projects I was working on and more importantly it has helped me communicate better with my team and clients to expand their thinking. The author recommends other books in the notes section — many of which I've read or own — which has lead me to other interesting places that will help me continue to perfect my craft. less
Reviews (see all)
sayia
I need to read this one. Hopefully it contains the knowledge I need to kick start my career.
Toni
디지털 시대에 마케터로서 갖추어야할 역량과 조직에 대한 영감 제공
boxer122345
good for someone in college thinking about going into the ad biz
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