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Small Message, Big Impact: The Elevator Speech Effect (2012)

by Terri Sjodin(Favorite Author)

3.54 of 5 Votes: 1

ISBN

1591845483 (ISBN13: 9781591845485)

languge

English

genre

Nonfiction

publisher

Portfolio Hardcover

review 1: I won this book for completing a survey after a webinar featuring Sjodin as the guest speaker. I liked what she had to say in the webinar and was excited to read the book. I was not disappointed. An easy read, Terry has a practical yet inspiring style to her writing. While it is geared towards salespeople, I feel like anyone who wants to learn to communicate more effectively and efficiently can benefit from this book. I'm always pretty nervous about having to give presentations but after reading this, I felt a boost of confidence. I will definitely be keeping this one on the shelf in my office for later reference!
review 2: A short read on the construction of a persuasive elevator pitch. Designed to be memorable and catch attention of the person you're directin... moreg it towards, and with a specific call to action in mind. There are certainly other books about creating personal branding messages, and the elevator speech - and this one is no better or worse really. It may be better at directing the reader/user to build a persuasive statement and not just a data dump - and we could probably all benefit from that. less

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