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Landing Page Optimization: The Definitive Guide To Testing And Tuning For Conversions (2012)

by Tim Ash(Favorite Author)

3.66 of 5 Votes: 2

languge

English

genre

Romance

publisher

Sybex

review 1: I was pretty underwhelmed by this book. It suffers from the same problems as the vast majority of business books. First, it is too long and repetitive. There are certainly some good concepts and ideas related here, especially for a novice in the field, but they could easily have been covered in one third the space. Second, this book contains too much self promotion of the author. A solid 30 to 50 page white paper or series of blog posts would have formed a better treatment of the topic.
review 2: Ample valuable informationTim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan – but don’t expect overnight, quick solutions. Landing page optimization – a process of diagnosing, tun... moreing and testing – is detail work. Although Ash refers often to his own Web page “tuning” firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site’s design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site’s landing pages can rely on this precise, detailed and knowledgeable manual. less

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