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Baked In: Creating Products And Businesses That Market Themselves (2009)

by Alex Bogusky(Favorite Author)

3.64 of 5 Votes: 1

ISBN

1932841466 (ISBN13: 9781932841466)

languge

English

genre

Food & Cookbooks

publisher

Agate B2

review 1: Alex Bogusky is one of the most revolutionary thinkers in modern advertising, so it’s a shame that this book is so dull. There is nothing inspiring or original about this book, which is the antithesis of the work Bogusky’s agency is known for. Read this passage and I defy you to tell me this pablum is worth my time:"Many companies have forgotten the truth of what their product is all about. Dig into your organization’s culture. Find out what your customers think. Diagnose everyone’s various sacred cows. Then, flip it all over and look at it again; you might find the truth (or a new truth) in what you thought was impossible."Ugh. Someone just barfed business talk all over the page.
review 2: No one reading "Baked In" should assume that Bogusky and Winsor... more are going to divulge all their marketing secrets, but there are definite golden nuggets in this well-conceived book. Simply put, Baked In encourages companies to remember one simple rule: your product, not your marketing, is your most effective tool. Their advice is clever and succinct, and at a slim 152 pages you won't suffer information overload at its completion. I am not a business person - hell, I didn't even think I was interested in advertising - but I read Baked In with a fascination that extends well beyond the reach of the industry itself. less

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