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Lean Analytics: Use Data To Build A Better Startup Faster (2013)

by Alistair Croll(Favorite Author)

4.08 of 5 Votes: 1

ISBN

1449335675 (ISBN13: 9781449335670)

languge

English

genre

Nonfiction

publisher

O'Reilly Media

review 1: Lean Analytics is one of the best business books I have read in a long time. The approach is data-driven: build, measure, learn. Measurement focuses on the most critical performance metrics for each stage of a startup, from initial assessment of concept-market fit (Empathy) through scale-up. Metrics are tightly coupled with the underlying business model and the authors analyze each of the principle web-based models: E-commerce, Software as Service, Free Mobile App, Media Site, User-Generated Content, and Two-Sided Marketplaces. The methods are pragmatic and will be useful Internet start-ups and corporate "intrapreneurs" alike.
review 2: This book is a gem for entrepreneurs, product managers, business analysts, marketers and, honestly, anyone involved in the e... morend-to-end development and operations (yes, pretty much everyone). It provides a structured look at issues you face on the job, and provides practical advice and methods in tackling them. For those seeking a sure business win, this is not the right book for you. For those who prefer to embrace the unknown through pure gut feeling, you will not be pleased. But for the rest of us dealing with the day to day challenges of meeting business needs in increasingly demanding circumstances, this book is a good guidance to help you and your team work in a more effective, meaningful and united manner. less

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