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Crafting & Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases (2011)

by Arthur A. Thompson Jr.(Favorite Author)

3.3 of 5 Votes: 4

ISBN

0078112729 (ISBN13: 9780078112720)

languge

English

genre

Nonfiction

publisher

Irwin/McGraw-Hill

review 1: I read this book as a part of my strategic management class, which is required for my degree.The book is intense! It is heavy with information, but is nicely presented with many graphs and illustrations to supplement the work.The first 3/4 of the book are the chapters with content. This book goes through how to execute a business on a VP level, and goes through smaller businesses to multinational corporations with several SBUs and a global strategy.The last quarter of this book is real life cases. This was my favorite part of the book. The cases show the financial and situational progress of several large companies. I presented and wrote about RIM, Apple, PepsiCo, Jet Blue and several others from this book. Overall I very much enjoyed this book, especially for a text. 5 s... moretars.
review 2: Not exactly a book you want to curl up with (unless you're looking to fall asleep) but I'll give it credit for being well laid out and easy to follow. It offers some good advice for basic strategy formulation, although I think they could have widdled down the chapters (some of them were rather repititous from one paragraph to the next). My favorite aspect of the book were the insight boxes. Concepts are much more interesting when you can apply them to actual companies, and they picked some of the more interesting examples availble. less

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