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Once Upon A Car LP: The Fall And Resurrection Of America's Big Three Auto Makers--GM, Ford, And Chrysler (2011)

by Bill Vlasic(Favorite Author)

4.08 of 5 Votes: 3

ISBN

0062088602 (ISBN13: 9780062088604)

languge

English

genre

History & Biography

publisher

HarperLuxe

review 1: This was a page turner, really. The behind the scenes story of what happened in and to the car industry as the economy was tanking post 2008, could only be told by an objective insider--and NYT reporter, Bill Vlasic, writing for the Detroit Bureau, is just that. This is a story that covers both the foolhardy and the wise; the prescient and the blind. And the inside the story story of Bill Ford's actions are such I've almost decided to buy one of his cars. We'll see:).
review 2: It was in interesting look into how the Big 3 saw the challenges facing them with the economic downturn in 2008 and reacted (or ignored) per their company heads. It was also interesting to compare my experiences at work with what was happening with those companies. In some ways they w... moreere very similar and in others, they were radically different. A good read for those who would like to see how not to react to an economic downturn. less

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