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End Of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution (2011)

by Brian Solis(Favorite Author)

3.73 of 5 Votes: 5

ISBN

1283294915 (ISBN13: 9781283294911)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: A good book, it reminded me of Paco Underhill's "Why We Buy" without the heavy statistical side. This takes more of a case study approach, with good graphics of technical concepts such as "tag clouds". It also crosses over from a "how-to" marketing book using new technology, into strategic thinking and managing change concepts. His "Digital Darwinism" section combines a humanistic approach with the digital. To paraphrase, caring for the patron, not just servicing them, will be paramount to survival.
review 2: I absolutely agree that technology and social networking are changing the way businesses operate, often in a very good way. I've really enjoyed similar books by other authors, but for some reason have a hard time following Brian's train of thought or gett... moreing engrossed in this book. I love that he has found ways to embrace the "audience of audiences." Rather than complaining that people aren't paying attention during conferences, etc, Brian finds ways to use our human desires to share information with our networks to his advantage by including them. Interesting that even though I love the concepts behind his writing, I have a difficult time reading his book or getting through his written thoughts. less

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