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Social Media Marketing: An Hour A Day (2008)

by Dave Evans(Favorite Author)

3.6 of 5 Votes: 2

ISBN

0470344024 (ISBN13: 9780470344026)

languge

English

genre

Nonfiction

publisher

Wiley Publishing

review 1: How to build a social media campaign from the ground up.Covers the use of social content from text, photos, audio, to video.How to overcome resistance to change, and the strong performance of mass media.How do you quantify social media success--metrics and ROI!With many step-by-step worksheets.Savvy marketers are turning to social media and the opportunity to market without using ads at all!
review 2: Savvy guide to social media marketingThe “Social Web” – the weave of “Social Media” Internet sites – is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites’ obscu... morere names – Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl – reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web’s accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That’s a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze. less

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