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Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (and Other Social Networks) (2011)

by Dave Kerpen(Favorite Author)

3.92 of 5 Votes: 1

ISBN

0071762345 (ISBN13: 9780071762342)

languge

English

genre

Nonfiction

publisher

McGraw-Hill Companies, The

review 1: Great read. There are obviously a lot of things that we all know about social media in this book but there are great key concepts on how to apply the information we already know. It is a simple manifestation of how to build your business the right way. Of course you can buy ad space for days but in the end, these aren't organic customers and how are you going to keep them liking your business once you have them? Organic and true engagement is the best way to grab a lifelong consumer. Great read - thank you!
review 2: This one was required reading for a social media class. While I haven't been super into Facebook since the early days when it was restricted to campus, this book was eye-opening. Whether I want to admit it or not, Facebook is a powerful tool for ... morealmost any type of business. Yes, the idea of liking things all day makes me cringe but this book simplifies things and gives you a blueprint for minimal effective dose to get the most from Facebook. Some of these tactics may be outdated by next week but the structure is still beneficial for any marketer. It's worth skimming through if you have any notions of connecting with customers on social media. less

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