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Grown Up Digital: How The Net Generation Is Changing Your World (2008)

by Don Tapscott(Favorite Author)

3.74 of 5 Votes: 4

ISBN

0071508635 (ISBN13: 9780071508636)

languge

English

genre

Nonfiction

publisher

McGraw-Hill

review 1: membaca buku ini tdk bs melepaskan diri dari buku karya Rhenald Kasali-Cracking Zone (published 2011).Net Generation benar2 telah melakukan perubahan/transformasi di semua aspek kehidupan.Hal besar yg terjadi adalah mereka sudah membuat "retakan" (cracking) pada peta politik.politik tdk akan pnh spt dahulu lagi.selamat datang di era demokrasi 2.0. pertanyaannya,anda sekarang ada di posisi sbg siapa?temukan disini
review 2: Loved this book!This is Don Tapscott's 2009 follow up to his 1997 'Growing Up Digital: The Rise of the Net Generation', which for me means I don't have to read the earlier book. Tapscott offers fantastic insights into the psyche of the Net Generation (otherwise known as Generation Y). I can totally relate to everything he has written here and... more I exhibit the 8 Net Gen norms [1-Freedom 2-Customization 3-Scrutiny 4-Integrity 5-Collaboration 6-Entertainment 7-Speed 8-Innovation] so I must be a Net Gener in mind and spirit!He says that there is strong evidence that Net Gen is the smartest generation ever and I cannot help but to wonder, "Will Generation Z do better?"Pre-Internet principles such as Dunbar's Number, six degree of separation, even the 4 P's of Marketing are all obsolete. Tapscott's most amusing example in this respect, in my opinion, was the one about marketers wanting to tap the Net Gen market ... "Forget the 4 P's of Marketing and apply the ABCDE of marketing rules instead." And if you want to know what ABCDE stands for ... read the book! less

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