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Youtility: Why Smart Marketing Is About Help Not Hype (2013)

by Jay Baer(Favorite Author)

4.13 of 5 Votes: 1

ISBN

1591846668 (ISBN13: 9781591846666)

languge

English

genre

Nonfiction

publisher

Portfolio Hardcover

review 1: Youtility answers why you need to be useful and helpful to your audience, but Baer doesn't delve into the How. And that's the beauty of it. There's no magic bullet or one-size-fits-all recipe for success. But you've gotta start being a source of quality information, and you need to start now. The Youtility approach isn't a panacea for struggling businesses, but the book's many case studies and anecdotes will leave you with no excuse to not start generating content that's useful to your customers.
review 2: I think this is an important book for any marketer to read. Baer takes content marketing back from the SEO keyword-stuffers and takes it back to its roots -- providing potential customers with helpful information that answers questions before they have to be ... moreasked and relentlessly building trust. It's a fun read, too -- Baer's wit shines through. Highly recommended. Includes actionable recommendations for organizations of any size. less

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