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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (2014)

by Jeff Walker(Favorite Author)

4.1 of 5 Votes: 4

languge

English

genre

Nonfiction

publisher

Morgan James Publishing

review 1: I've been through two different versions of the product launch formula (the original "thud factor" CDs & DVDs and 2.0 when it went online.) The book provides a good overview, and following the advice provided in the book is bound to help people to improve their businesses and the relationship with their customers. Quite often while reading, though, it felt a little over the top. Not that I think it is; it just felt that way. I was hoping there would be more examples, as well, rather than the same few examples spread throughout the book.
review 2: I think I just wasn't his audience, as he mentions later in the book. I'm not in the teaching or information field, so this book just didn't have as much value for me. But he sells this as a book to sell online, not as... more a book to sell information online. False advertising in my opinion. I also just felt like he was trying to sell me his PLF program the whole time. It could be a good read for someone more in his line of work though. less

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