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Winning The Zero Moment Of Truth - ZMOT (Enhanced Version) (2011)

by Jim Lecinski(Favorite Author)

3.72 of 5 Votes: 3

ISBN

1614302251 (ISBN13: 9781614302254)

languge

English

genre

Nonfiction

publisher

Vook

review 1: Read today, this books reads like a list of truisms. Things that we kind of take for granted but should definitely have in mind while working for any brand. However going through the tips in the book, you get a feeling that these practices will work best for large organizations that already have a significant presence in the market. For start-ups looking to make a mark, ZMOT is important but winning ZMOT moments will prove to be quite the challenge.
review 2: In marketing there seems to be the concept of 1st moment of truth, when a customer sees your product in the shelf and contemplate on buying it, and the 2nd moment of truth, the experience a user has with using your product. This book propose an addition to these moments with the notion of the 0th moment of... more truth that is the time after a customer has been stimulated by an advertisement about your product and before the 1st moment of truth. In the 0th moment of truth the customers will go online and search to find more about your product before even contemplating on buying it. Companies must have a strategy to anticipate and take advantage this 0th moment of truth and this book provide very generic pointers on how to achieve this. less

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