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Language Intelligence: Lessons On Persuasion From Jesus, Shakespeare, Lincoln, And Lady Gaga (2012)

by Joseph J. Romm(Favorite Author)

4.09 of 5 Votes: 4

ISBN

1477452222 (ISBN13: 9781477452226)

languge

English

genre

History & Biography

publisher

CreateSpace Independent Publishing Platform

review 1: This is an excellent little book. It is a modern primer on rhetoric, the art of persuasive speech and writing. It examines political speech, dramas, opinion pieces, etc., in the light of figures of speech -- metaphor, rhyme, repetition, alliteration, saying something without actually saying, etc. It explains why Republicans are better at messaging than Democrats, why scientists often lose in the court of public opinion even when the facts are on their side, how salepeople pressure you by telling you they aren't going to pressure you, etc. This book is particularly useful to writers and public speakers, but I think it ought tone read by listeners, too. A lot of people wouldn't eat a hotdog if they knew how it was made; perhaps they would reject bad arguments if they knew... more how those were made, too.
review 2: I had an ongoing argument with a therapist I did some copy editing for. He thought his audience was composed of normal humans who might want therapy, but his articles were written in pretentious academic speak. If I ever come in contact with that fellow again, I'll recommend this book to him.Romm talks about rhetoric and how modern politicians lack the skill. I got so jazzed reading this book that I printed out the Gettysburg address and did my own counting and analysis. less

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