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Dethroning The King: The Hostile Takeover Of Anheuser-Busch, An American Icon (2010)

by Julie MacIntosh(Favorite Author)

3.8 of 5 Votes: 2

ISBN

0470592702 (ISBN13: 9780470592700)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: I should have finished this book three years ago... Interesting read, especially since the focus is solely AB's. The book deserves a sequel, but then written both from our (InBev's ) perspective, and describing what happens to the Budweiser brands between 2009 and ?. I laughed out loud when the author described how sorry an AB executive was when he heard that AB's theme parks were being sold off. And I felt sorry she did not have the time to include what happened to August IV after he became a overpaid consultant to AB InBev.
review 2: awesome. awesome. awesome. as long as you can stand reading 340 pages of business strategies, boardroom politics and the ACQUISITION OF ACQUISITIONS. couple of things i learned:- when you have a billion dollars, buy up everyth... moreing you can. otherwise you will fail. - don't let some old codge run your company and stonewall against expansion. - eventually, even the clydesdales get hurt. less

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