Rate this book

Content Strategy For Mobile (2012)

by Karen McGrane(Favorite Author)

4.09 of 5 Votes: 2

ISBN

1937557081 (ISBN13: 9781937557089)

languge

English

genre

Nonfiction

publisher

A Book Apart

series

A Book Apart

review 1: Typically practical, thorough and useful handbook to making your content go mobile. It’s written in the breezy, cheery conversational style common to many content strategy and web books, with facts, links and example.It’s actually almost a ‘self-help’ book intended to assist content strategists, editors and web managers over the hurdle of making their content responsive, and is full of inspiring wee anecdotes and pep talks to get them going.In fact the message is that going responsive is actually the best thing to happen to content for ages – it’s difficult to argue with data that shows mobile and tablet access hurtling upwards, and the advice is that content strategists should leap to seize this opportunity and use it to force the organisation they work for to... more just make their content as good as it can be, thus solving all sort so other pesky content problems and web in fell swoop.Looking forward to putting it into practice!
review 2: In this sort work Karen McGrane makes sort work (all pun intended) of what can be an overwhelming subject. Namely, how do I reach my customer/clients where they live? Along the way, she also makes a well presented argument for a content-centered workflow, which is the key to the holy grail of write-once-and-publish-everywhere. This book is worth reading and certainly worth having in your back pocket if you're a content evangelist. less

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