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Less Clutter. Less Noise.: Beyond Bulletins, Brochures And Bake Sales (2009)

by Kem Meyer(Favorite Author)

4.1 of 5 Votes: 5

ISBN

0979589959 (ISBN13: 9780979589959)

languge

English

genre

Nonfiction

publisher

thirty:one press

review 1: Good book on communication. Some insights: "The more elements you put on a page, the less important each element becomes." "Stick to the facts. Don't oversell, over-explain, or over-control. Just provide the information someone needs to self-sort and self-decide.""Clarity is the new creativity." LOVE THAT!"Do not expect people to come to you online any more, go to where people are online.""REACH FEWER PEOPLE MORE TIMES." Narrow your focus. "Information is getting out. Communication is getting through.""The successful company is not the one with the most brains but the most brains acting in concert."
review 2: Communication is not about the communicator; it’s about the audience. Armed with years of experience and real-life illustrations, Meyer unpacks the... more implications of this truth for communicators of all stripes. Meyer begins by debunking five myths that perpetuate miscommunication (e.g. the more choices, the better; you are in control), and then leads her readers into five best practices for clear and relevant communication (e.g. know your audience; tell one story at a time; reduce the noise). While the work seems more like a collection of blog entries than a book, it offered – nonetheless – well-illustrated and workable communication principles. B less

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