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Prepárate: El Futuro Del Trabajo Ya Está Aquí (2012)

by Lynda Gratton(Favorite Author)

4.02 of 5 Votes: 3

languge

English

genre

Science Fiction

publisher

Galaxia Gutenberg

review 1: Great ideas! But I think they would have been better told via a cartoon or presentation. The book got too wordy and contained a lot of conjecture by the author. Not that it was bad, but I didn't find it so engaging.It could also have been better told as a work of fiction. It was mostly fiction in the scenarios the author creates, but they were not so entertaining. The dissection of the scenarios could be interesting but I found it dragging on. Maybe different if you are pre-Generation Y?
review 2: In her book The Shift, The Future of Work is already here, Lynda Gratton takes a long hard look at future trends that will affect the future of work and through developing future scenarios – both negative and positive – she seeks to make concrete her findings by ... moreillustrating practical futures of what work might look like for a number of us. The book is based on very extensive research drawing on an extensive network of high level contacts enjoyed by Ms Gratton from her position as an academic at The London Business School and as such is, in my opinion, a cut above pure future visioning books.She starts by outlining the five main forces that will shape the future work environment as follows:- The force of technology and in particular the development of the cloud- Globalization and taking a global focus- demography & longevity – the dev of Gen x and y in workfoce and the trend to longevity with people working to a much longer age- the force of society- energy resourcesHer dark side scenarios paint an ominous picture where these five trends see increasing fragmentation, isolation and for some exclusion from work altogether as they are left behind. This is what she calls the default future where the five macro forces shaping the future effectively outpace the possibility of taking action to craft a better future and individuals and communities fail to take the necessary action to prevent this happening.Her bright side scenarios, however, paint a positive picture where the five trends lead to an increase in co-creation, greater social engagement and empathy and balance in people’s working lives, and greater micro-entrepreneurship which sees more people crafting creative lives. This is the Crafted Future where individuals and communities recognize the forces at work and take individual and joint action in a cohesive way to shape a better future for themselves by harnessing the five forces at work.The latter half of the book concentrates on the key shifts individuals are going to have to go through to prepare themselves for the future.These involve:From shallow generalist to serial masterFrom isolated competitor to innovative connectorFrom voracious consumer to impassioned producer less

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