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Bargain Fever : Our Obsession With Getting More For Less (2013)

by Mark Ellwood(Favorite Author)

3.29 of 5 Votes: 5

ISBN

1591845807 (ISBN13: 9781591845805)

languge

English

genre

Nonfiction

publisher

Portfolio Hardcover

review 1: If you are a shopper who is enamored with Groupon, enjoys outlet malls, and sits outside a store on Thanksgiving---this book will tell you what in your body to blame! It was also fascinating to learn the history behind discounts and how companies in the U.S. and in other countries constantly play a tricky game with making enough profit while also making sure the customers keep coming in. I learned quite a bit!
review 2: I love a book about how companies use our brains against us to subconsciously manipulate us into buying. The color red screams "Sale!" (good job, Target) And prices ending in .00 tells us it's highter quality items, while $.99 tells us it's cheaper and a throwaway item (sunglasses) while $.98 or $.98 tells us that is rock-bottom pricing and t... moreo buy it now if we want it. Interesting book, with lots of tricks. less

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