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Jugaad Innovation: A Frugal And Flexible Approach To Innovation For The 21st Century (2012)

by Navi Radjou(Favorite Author)

3.58 of 5 Votes: 4

languge

English

genre

Nonfiction

publisher

Random House

review 1: A good book with fine insights as to how corporations can achieve more through frugal engineering. The need for businesses houses to shed straight jacketed thinking and create boxes for fostereing innovation, rather than thinking out of the box. The book also exemplifies the thinking of various successful corporations including Philips, Apple, Godrej and many others and their way of adapting the 'Jugaad" approach.
review 2: If you ever lived in Uttar Pradesh - a State of Entrepreneurs, the word "Jugaad" is what you will find in almost everything. "Jugaad" means a make shift and low cost solution. But don't conclude that this book is for only those who cannot afford much, while the concept of the book is "doing more with less" right from the rural India and wa... morey up in the day-to-day operations of 'Fortune 500' companies. It is the book which argues to stop over engineering any products and to be simple like an iPhone of-course(lol...)Overall a worthy read to both managerial and non-managerial staffs alike.two out of five less

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