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We Are Like That Only: Understanding The Logic Of Consumer India (2008)

by Rama Bijapurkar(Favorite Author)

3.69 of 5 Votes: 1

ISBN

0143065971 (ISBN13: 9780143065975)

languge

English

genre

Nonfiction

publisher

Penguin Books India

review 1: Phew...finally I could complete it...more than a month it has been...well...I couldn't read more than 30 pages in a searing ever as I found it very boring...as in most of the book Rama kept on saying the same thing again and again...India is this as well as that...we are not uniform...many layers...this as well as that...well if u are not from India it might amuse u...that also for a while...but it was too much. I will give it to the book that at points I did find it insightful...the author knows the Indian consumer well but the book could have been written in a concise and interesting way.
review 2: Perfect book to understand the Indian market. Read this if you want to know why some trendy bikes are sold better in small towns than Big cities?.Some of statistic... mores given in the book are very surprising and refreshing one which completely bowled out me was, The percentage of higher middle class in india is equal to Australian population,but unlike in Australia we are geographically scattered in much bigger areas, which makes the selling difficult for mnc`s in India. less

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