Digital Stitch

At first when we were told that each year most groups digitally stick their logo onto the uniform, as a group we instantly didn’t want to do this. This is because we didn’t think that it would work very well with the shape of our logo. We thought that screen printing may be a more effective technique. Although when me and Lizzie tried digitally printing our logo as an experiment myself and the rest of the group were very surprised at how much we liked it. I have never digitally stitched before so when seeing the process and how easy it to do I thought that this technique would work well against time. Therefore we have decided that on the packaging we will digitally stitch the word brew on. This is because we thought that if it included our branded the customer may be more likely to keep it rather than throwing it away. We also will digitally stitch onto our uniform for the sales event so we look like part of a team. For our uniform we will have aprons, this is because it will highlight the barista theme of the coffee/tea element.

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