It will not count as a surprise when I say that video stores are well and truly dead. If you are surprised, “Welcome! Glad to see that you’ve emerged from your rock.”
Although there are many reasons why online streaming services such as Netflix are successful, it is mainly due to their business model. Unlike physical video stores, these platforms do not have a physical presence. Instead they rely on the Internet to connect directly with customers instantaneously.
Not only does this make it easier than ever to watch Shrek 2 but the amount of content that they can make available is almost infinite. As argued by Clay Shirky, “there is no economies of scale, no limits of supply.”
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