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The Design Of Business: Why Design Thinking Is The Next Competitive Advantage (2009)

by Roger L. Martin(Favorite Author)

3.84 of 5 Votes: 1

ISBN

1422177807 (ISBN13: 9781422177808)

languge

English

genre

Nonfiction

publisher

Harvard Business Review Press

review 1: I love Martin's previous book, The Opposable Mind, and since the publishing of that book, he has developed quite a reputation. I was happy as I begun the book - Martin's description of the "knowledge funnel," and how to turn something from mystery to heuristic to algorithm, was something I resonated with and was interesting to think of from many perspectives - the individual, the organization, the interaction of companies - sadly, I was a bit frustrated with the fact that the book seemed to peter out from there... It was still interesting, but it seemed to be beleaguering the point over and over again, and just seemed to fall a little flat, though there was some interesting things.
review 2: This was a tough book to read mainly because the intellectual models d... moreeveloped in the first two chapters are quite close to crap. There are many many businesses that do not look like what author proposes and there are other solutions that work. The book get interesting as it gets into stories of RIM and P&G. I loved those stories. After that comes the part where the theory developed in the earlier chapter gets applied. This does yield dividends and useful ones at that. I still think that the frameworks need further revision but several outcomes from the frameworks are still useful. less

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