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QR Codes Kill Kittens: How To Alienate Customers, Dishearten Employees, And Drive Your Business Into The Ground (2013)

by Scott Stratten(Favorite Author)

3.65 of 5 Votes: 3

ISBN

1118732758 (ISBN13: 9781118732755)

languge

English

genre

Humor

publisher

John Wiley & Sons

review 1: I was a little miffed to see that this had more than 3 stars as an average rating. While it was mildly entertaining, it was incredibly unorganized and repetitive. The author makes the book out to be about QR codes, firstly. And then inserts pictures and tweets about businesses. Okay, so I got over this after a few because he mentions how he is also going to include tips to businesses in general.But what was so frustrating is that the book is marketed as a 'how to', or rather, a 'how to not' in the business world but a lot of the times it stabs at customers. And not in an educational way, but rather like it was just plopped upon the page because he needed to insert material.And if this book was merely to be funny, it was barely so. It's like he tried TOO hard to be funny. I... more chuckled a couple times, but it was extremely half-hearted laughter. Honestly, this book is the kind of thing you browse through waiting for a flight. It's not even worth wasting time at a bookstore to browse. Half the pictures are so popular, it's not even worth inserting into a book because if you haven't seen them already, you don't read the news and basically you live under a rock. (It's a mineral, Marie!)The only people who should pay for this book are relatives. Because this is not worth the money. I borrowed it from the library, thankfully so.
review 2: QR Codes Kill Kittens is a really light, fast, fun read. I'd definitely recommend it to anyone who has any part in social media at their workplace. Honestly, I wanted to give the book 3.5 stars, but Goodreads forces me to round. While the book is funny and does give you a few good pointers for "don't do's" it is by no means comprehensive. And it doesn't give you the slightest clue how to fix anything if you've accidentally already killed some kittens, so to speak.The examples in the book are pretty great, and they range from hilarious (the aquarium shop that opened up NEXT DOOR to a seafood restaurant) to head-shakingly stupid (the QR code on a website? how could anyone scan that?) to cringe-worthy (the company that actually tried to advertise on the back of the Hurricane Sandy tragedy). It's really short, so it's definitely worth your time to pick up and have a giggle at. Just don't look to it for real applicable advice. less

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