Rate this book

The Book Of Business Awesome / The Book Of Business Unawesome (2012)

by Scott Stratten(Favorite Author)

4 of 5 Votes: 4

ISBN

1118315472 (ISBN13: 9781118315477)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: I think my problem is I read too many Stratten books in a row. I really enjoyed the first one I read, and I've felt less impressed since then. I still really like his tone and humor - always nice to read a non-fiction book that has some good humor and makes me laugh in parts.My biggest issue is that I am tired of reading the "same thing" over and over. Although the examples are new, I have read the same premise in his previous books over the last two months. Social media is vital, and here is what to do and what not to do. Although I appreciate new examples, it is not worth reading all of his books to understand it. I got it the first time. So I think I'll stop reading his books now. I recommend UnMarketing the most, and I think it has the widest implications for p... moreeople across businesses and disciplines.
review 2: A fast paced hit list of some wonderfully great and wonderfully horrible brand experiences in the growing world of social media. The book shows over and over again the impact of hiring the right or wrong people to manage your brand. Scott Stratten (if you haven't seen him speak in person, what are you waiting for?!) has a wonderful, humourous, approach to brand management, taught through the lens of social platforms like Twitter and Facebook. less

Download links for: The Book of Business Awesome / The Book of Business Unawesome

Advertising