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The Zen Of Social Media Marketing: An Easier Way To Build Credibility, Generate Buzz, And Increase Revenue (2010)

by Shama Kabani(Favorite Author)

3.57 of 5 Votes: 4

ISBN

1935251732 (ISBN13: 9781935251736)

languge

English

genre

Nonfiction

publisher

BenBella Books

review 1: I really enjoyed this book it was my first foray into the world of social media marketing and while maybe not complex enough for people who have read other books or done research on the topic it was exactly what i needed to gain an understanding of different principles that apply with social media marketing.I found really useful the do's and don't for each of the social media platforms and blogs and also the case studies at the rear of the book. Both of these showed in practical terms how to go about social media marketing. I will now look to find a book which may be more advance and expand my horizon in the world of social media marketing.Overall I gave this book 4 stars. I think for someone who has little to no knowledge of social media marketing or marketing in general ... morethis book was a great choice. If you already have subject knowledge this book might fail to meet your expectations.
review 2: This is a precious book about "how to" on today's new marketing environment... Shama Hyder Kabani (now a connection via LinkedIn... meaning she "walks the talk") makes an exceptional work at describing why you can't miss this trend, no matter your condition or business activity. By the same token, she takes the reader by the hand into the details of the three main social media marketing sites: Facebook, Tweeter and LinkedIn where Shama underlines the importance of marketing technological innovation and video communication through the web and the importance of this last even in the present moment. Another aspect that I very much valued in her book is the reflections she makes on social media policies for both, individuals and companies... do you and / or your organization have one in place by the way? are you aware of the risks you face if you don't adopt one for each case? This is a book that completed my education on social media marketing that I strongly recommend. less

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