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The Tanning Of America: How Hip-Hop Created A Culture That Rewrote The Rules Of The New Economy (2011)

by Steve Stoute(Favorite Author)

3.8 of 5 Votes: 4

ISBN

1592404812 (ISBN13: 9781592404810)

languge

English

genre

History & Biography

publisher

Gotham

review 1: I was excited about this book because of some of the rave reviews. It was good, but I think the expectations were set a little high. It started out strong, of course beginning with the history of hip hop. Then somewhere along the way, things got a bit repetitive. There were many good examples and case studies presented, including names you know and maybe some you don't. I enjoyed the narration by Kerry Washington, and I wish I would've counted the number of times Steve wrote "aspiration" or "aspirational". It was an interesting read for sure, and made me think about the ways hip hop influenced consumerism.
review 2: Everything about this book was golden. I loved getting a true insiders look into the way Hip Hop has changed America and the world. I am casually i... morenterested in the marketing aspect of it. I really loved the "1520 Sedgwick to 1600 Pennsylvania Avenue" chapter. It is my favorite chapter. I love the way Stoute writes this story. It doesn't feel like a history book but it is. It is a historical accurate depiction of how the world ins no longer a black and white place. Great read for any fan of Hip Hop, marketing, history and brands. less

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