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De Whuffie Factor (2009)

by Tara Hunt(Favorite Author)

3.58 of 5 Votes: 1

ISBN

9022959376 (ISBN13: 9789022959374)

languge

English

genre

Nonfiction

publisher

Bruna Uitgevers BV

review 1: This was a great read, and I could feel Tara Hunt's passion in this subject coming off the pages. Relationships or Whuffie is important for curating returning customers and for them to spread the news of your business. This is even more so when we are at the stage of moving beyond social media and into social business. We need to engage more with our loyal customers and empower them to be our advocates.Social media is one of those things that are hard to justify the ROI, similar to telephones and computers. Your business can possibly survive without them but how much more effective would it be if you embraced them instead? Businesses in the 20th century had the mentality that if we build them then the customers will come but now in the 21st century customers are demanding ... moremore and they want to be heard. Your business may not be on any social media channels but your customers are and you're missing out the chance to interact with them.I enjoyed the samples in the book especially how they applied a BarCamp style conference to a transit situation. A great book for showing how businesses and customers can come together for the benefit of each other in this day and age.
review 2: This is one of those books that was kind of wasted on me but I think it’s good and will definitely recommend it to people. Why was it wasted on me? Because I already kind of live “The Whuffie Factor.” Open, transparent, trying to do well by doing good, being a good community member, etc, etc. I live the social media lifestyle (for lack of a better term) so there wasn’t a lot of new information in this book for me. less

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