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Viral Loop (2009)

by Adam L. Penenberg(Favorite Author)

3.58 of 5 Votes: 3

ISBN

0340994967 (ISBN13: 9780340994962)

languge

English

genre

Nonfiction

publisher

Hyperion Books

review 1: While extremely interesting and informative on the history of viral loop businesses I did not find the subtitle - From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves - reflective of the contents. I now know a lot about some of the fastest growing and most successful business in the world from Tupperware to Facebook and lots in between, but not exactly how those businesses grew themselves besides having a great idea that they luckily figured out how to spread the word about themselves (and then sold for millions of dollars to AOL, Google, Yahoo etc)Anyone in business and marketing should read (or listen) to this book, but it's not as useful for business owners looking for some how to's or how others did it.
review 2: A tech book on how not ... moreonly internet things, but how certain businesses have grown organically. There was a whole section dedicated to Tupperware, which I thought was really interesting. Definitely more of a history book then a how-to, which I always kind of like more in this industry. I find all this sort of stuff interesting. There was chat on Ebay and Paypal, which was interesting too and how while both kind of hated each other at the beginning, they kind of need each other now to survive. And how your worst enemy can end up helping you survive! Not super deep either, which I always appreciate. Not too much on Facebook or Twitter yet, even though the title mentions them. More of a history then anything else. Interesting! less

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