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The Entrepreneur's Guide To Customer Development: A Cheat Sheet To The Four Steps To The Epiphany (2010)

by Brant Cooper(Favorite Author)

3.89 of 5 Votes: 1

ISBN

0982743602 (ISBN13: 9780982743607)

languge

English

genre

Nonfiction

publisher

Cooper-Vlaskovits

review 1: A very brief overview into Customer Development, mostly drawing from The Four Steps to Epiphany and The Lean Startup with a hint of Business Model Generation thrown in for good measure. Probably a good intro to someone who has a vague idea of what Customer Development is but who needs more details to fill in the blanks.The book is well written and the material is truly worthwhile for anyone involved in or considering entrepreneurship or participating in a startup of any form. This book together with the books mentioned above will easily make you conversant in the modern startup lingo and topics. This book is especially timely for an early stage startup working on their hypotheses and customer discovery.Sadly, the editing and all-around lack of professionalism in the printe... mored form of the book shows and bothers me a little. There's more typos than normal and a lot of the pages feel empty, even vacant. While I applaud the brevity and keeping it concise, the author wants to charge $25 per book, way above the normal price for a book much larger than this was. Taking into account the amount of direct quotes and the strong dependence on the surrounding material mentioned above, there is one inevitable conclusion to come into: this book is overpriced. Even so, it might still be well worth your money.
review 2: Interesting. Complementary to The Four Steps to the Epiphany and The Lean Startup. I like most of the real case scenarios and stories.He briefly covers Minimum Viable Product (MVP), Segmentation (Geoffrey Moore), Lean Startup Methodology, Steve Blank’s Four Steps of Customer Development (Customer Discovery, Customer Validation, Customer Creation, Company Building).Good Points- Get out of the Building (know your customers, visit them in their environment).- “Most startups fail because they didn’t develop their market, not because they didn’t develop their product.”- “The startup founder owns the vision, the customer owns the pain.” – Cooper and Vlaskovits- Document and test your assumptionsThe 8 Steps to Customer Discovery- Document your C-P-S (Customer-Problem-Solution) Hypothesis- Brainstorm your business model- Find potential customers to interview- Arrange a meeting with these people- Get useful information from the meetings- Decide whether you need more information, can move forward, or need to pivot (back to step 1)- Develop your MVP based on what you've learned- You should be solving your customers' problems, and you should be making money. If not, pivot (back to step 1) less

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