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Lean Entrepreneur: How Visionaries Create Products, Innovate With New Ventures, And Disrupt Markets (2013)

by Brant Cooper(Favorite Author)

3.84 of 5 Votes: 1

ISBN

1283993716 (ISBN13: 9781283993715)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: This book belong on the shelf of all entrepreneurs and product managers. It extends the current literature on customer development with a clear set of actionable items at each stage. Some familiarity with lean development is required to get the most out of the book, but all concepts are introduced and placed into context. The book provides case studies for each chapter that reinforce the points made in the main body of the text. The illustrations are also excellent and add to the enjoy of reading the book.I highly recommend this to people interested in practical applications of the customer development process.
review 2: Excellent, concise with deep insights and plethora of examples. I really enjoyed the book, which in my opinion, is one of the clearest and eas... morey to grasp on the subject of lean. It doesn't try to be something that is not. The greatest value though is in explaining the principles one must embrace to substantially increase the probability of startup success. It provides you with a concise framework to execute while not being short of the whys and whens. The illustrations are unique and enhance the reader's experience while not being too distracting or off topic.It's a must read for everyone who considers employing the principles of lean startup and customer development. less

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