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Me 2.0, Revised And Updated Edition: 4 Steps To Building Your Future (2010)

by Dan Schawbel(Favorite Author)
3.19 of 5 Votes: 4
ISBN
1607147122 (ISBN13: 9781607147121)
languge
English
genre
publisher
Kaplan Publishing
review 1: To be fair, I'm a little late to the game with this book. It is a little dated. I bet this would have been a great book back when it was published. But now most of these ideas are readily available with a simple Google search on how to brand yourself or how to find a job. This book is definitely geared towards college students and/or recent grads who are looking for their first job. Many of these ideas are still very relevant, but some are a little antiquated and no longer good practices. In my opinion, this book has run its course and it's probably better to find something a little more recent or just read some articles on the internet to understand the newest web tools to promote yourself and your brand.
review 2: This book is really targeted to Gen Y and how
... more they could, probably should, use social media and other Web 2.0 capabilities to further their "brand". I learned new techniques thought a lot of the content was not new to me. It is valuable to have a comprehensive view of how all of these elements can be combined to create a personal brand.I would recommend it for any Gen Y's embarking on their careers. For the baby boomers, that would be my group, I would recommend it for those that are not comfortable with online branding and the use of Web 2.0 technologies to create a personal brand. less
Reviews (see all)
frootloopsforever
Some gems, but overall geared to a younger, less experienced demographic.
shtrik
A complete guide to getting your name recognized in the virtual world.
cwong
Good book with some powerful tips on self-marketing!
mekitty
Self promotion for Schawbel in a self help book box.
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