Rate this book

YO 2.0 (2011)

by Dan Schawbel(Favorite Author)

3.19 of 5 Votes: 3

languge

English

genre

Nonfiction

publisher

Conecta

review 1: Schawbel gives some good background information & history of employment trends and the rise of personal branding. He also is up-to-date and relavant in his dicussion of online branding and using web 2.0 applications. He gives good advice and breaks it down into digestable parts. I would have liked more exercises and advice on how to create my own personal brand or even a professional branding statement or elevator speech. He also heavily concentrates on networking especially online networking.High recommend this for anyone interested in creating their an online presence and brand. This is a very good introduction to web 2.0 branding for job seekers, career builders, and new graduates.
review 2: To be fair, I am not the target audience for this book (18-22... more year old Gen Y job seeker with a limited vocabulary). But no, I did not particularly enjoy this book, although I did LMAO at the author's perspective on Gen Xers (in essence, labeling them as well-connected luddites with deep pockets).All in all, not a bad job-hunting primer for young adults (primarily female, as suggested by the book's cover) and a "polite" counterweight to the Tyler-Durden approach that Scott Gerber takes in "Never Get a Real Job." less

Download links for: YO 2.0

Advertising