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Logo Design Love: A Guide To Creating Iconic Brand Identities (2009)

by David Airey(Favorite Author)

4.12 of 5 Votes: 1

ISBN

0321660765 (ISBN13: 9780321660763)

languge

English

genre

Graphic Novels & Comics

publisher

New Riders Publishing

review 1: I have never really understood what makes a logo good or bad. My hope was that this book would help me understand. My main take away is this: an image can mean anything, but it's how you project it and tie it into the philosophy of your business that matters. Once you've figured out what you want, there are a few guidelines that can help you get the correct representation from whatever image or symbol you choose.A fairly easy book to read and a pretty informative one. I liked it.
review 2: Besides the outlandish price, this book was a fabulous find! David Airey does a fantastic job of clearly articulating the process of creating brand identity. Everything from the design process to teaching you the best practices for working with clients. I would highly recomme... morend this book to anyone interested in the graphic arts or brand identity business. The art of making effective logo's has never been more exposed. less

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