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LOGO Design Love, Annotated And Expanded Edition (2014)

by David Airey(Favorite Author)
4.12 of 5 Votes: 4
ISBN
0321985206 (ISBN13: 9780321985200)
languge
English
publisher
Peachpit Press
review 1: One of the best I've read recently.David Airey's well structured chapters, written in an easy to understand manner, takes you through the entire design process involved in logo creation. The book showcases and explains many successful examples, offers tips for working smart and also has a Q&A section that addresses many problems faced by designers these days and how to overcome them in a practical and clever way.The book is invaluable for any graphic designer and is a must-have.
review 2: Even though it's a fairly light book, I think I will be revisiting this one often. I've had a couple of inquiries about logos so I thought I'd at least read up on them. This is a good overview of what makes a good logo as well as an outline of the design process. Overall, I fo
... moreund the business tips to be most helpful as they can be extrapolated over a wider variety of freelancing. It's making me rethink the way I handle my own projects. less
Reviews (see all)
Gemi
Great information in the book, but it's mostly from his blogs.
rachopoptwil
Several pages of this should be required reading for clients.
Aarchie
Very interesting and useful! A pleasant read about branding.
tigger21788
great inside look to the design process of brand identity.
amyd
Very basic primer on running a logo design business.
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