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The Brand Within: The Power Of Branding From Birth To The Boardroom (Display Of Power) (2010)

by Daymond John(Favorite Author)

3.77 of 5 Votes: 5

ISBN

0982596219 (ISBN13: 9780982596210)

languge

English

genre

Nonfiction

publisher

Display of Power Publishing, Inc.

review 1: Worth taking a look at, with some amusing personal stories and a few good business lessons. The part I found confusing, though, was the disconnect between the constant reinforcement about how important your personal brand is but yet his book was full of constant and distracting typos. No book will ever get to market without at least a few, but this book was full of so many typos of different types that it became a bit of a joke as I was reading (random letters in a word, lack of spacings, repeated phrases, etc.)
review 2: I purchased Daymond John's book, The Brand Within, after watching him on Shark Tank. I had to learn more from this shark who appears soft spoken on the show, yet holds an infinite amount of wisdom for young entrepreneurs, which is obvious when... more he speaks with that sparkle of understanding in his eyes. I was blown away with this book! Not only did I learn step by step "how-to's" for me in the area of branding but he reinforced the basics of business and how to take your idea and make it a success NOW. I don't want to give away his secrets, but he shares them ALL in this book! His does so with humor, making me laugh out loud as I learned what I knew was true. He related branding analogies to those we can all understand (Barack Obama and Michael Jackson are examples) to further hit home his insights so that his message is impossible to miss. I enjoyed how he explained that his "branding smarts" were engrained into his mind as a young man, with messages his mother taught him. If only we all could teach our children to "think big" I can only dream of the world we all will live in. If you are a young entrenpreneur and want to learn how to get started with your business or idea, READ THIS BOOK TODAY! You will be thankful you did. less

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