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Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential By America's Master Communicator, George Lois (2012)

by George Lois(Favorite Author)

3.93 of 5 Votes: 3

ISBN

0714863483 (ISBN13: 9780714863481)

languge

English

genre

Nonfiction

publisher

Phaidon Press

review 1: In 'Damn Good Advice',Lois is very honest (sometimes brutally), somewhat crass, and always humorous in sharing great advice, drawn from his successful tenure in advertising.Some advice in the book tend to overlap a bit but such cases can be seen as reiteration; usually they apply to different circumstances. In cases of uncertainty, one could easily seek out the book as one would a mentor. With advice from subjects such as generating ideas for ads to handling clients,you are guaranteed to find some fix to your advertising problem.Putting the book down for a second left me starved for more. Not surprising that I completed the book in less than two days. Over all it's a great book to have in the open or to walk with--esp since it's small.
review 2: Famed ad man, G... moreeorge Lois, delivers his advice to aspiring creatives. While some of it was thought provoking and fresh, most I found to echo vaguely of advice I've heard elsewhere. The most inspiring parts were his antidotes about the truly creative and over-the-top things he did in the interest of "making the sale." Things that could only come from someone passionately invested in what they are doing. I also appreciated his perspective on advertising/design - that it should not always be demonized as "the man" brainwashing the masses (although this is often the case), but it can also act as tool that can effect real-world change. See #85-#87; #114. If nothing else, this book is a prime example of how enthusiasm can be infectious. less

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