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Brand Against The Machine: How To Build Your Brand, Cut Through The Marketing Noise, And Stand Out From The Competition (2011)

by John Morgan(Favorite Author)

3.91 of 5 Votes: 4

ISBN

1118103521 (ISBN13: 9781118103524)

languge

English

genre

Food & Cookbooks

publisher

John Wiley & Sons

review 1: The book was written with a lot of humor and very easy to digest. It offered solid advise, but much of it was common sense, or I already knew. One funny thing happened to me while reading it. He said never let someone take you to lunch and pick your brain. My knowledge is worth more than a cheeseburger! Moments later I check my email and sure enough someone wanted to take me to lunch and pick my brain. Unbelievable. I knew right away that it was the right time to discuss moving our relationship forward into a consulting role.
review 2: As a person who is in the process of building a product and thinking about establishing a brand in a very competitive market, I'm feeling very inspired by this book. Morgan is simply an incredibly convincing writer. It might soun... mored cheesy, but some of my personal uncertainties and fears have subsided, as Morgan has reinforced and reinvigorated many of the gut feelings that drove me to consider building a business in the first place. I don't believe this is intended to be an overtly motivational book, but I'm walking away with a lot more confidence and motivation to follow through with building a brand that both I and my customers will love.I was going to list some of my biggest takeaways, but there's so much great stuff in this book, that I suggest you just buy it and read it. Even if you're a seasoned veteran in your field, you'll probably gain some interesting new perspectives on how you think about your brand. less

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