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Contagious: Why Things Catch On (2013)

by Jonah Berger(Favorite Author)
3.77 of 5 Votes: 5
ISBN
1451686579 (ISBN13: 9781451686579)
languge
English
genre
publisher
Simon & Schuster
review 1: Основната идея е интересна и систематичното разделение на методите за създаване на вирусно съдържание помага книгата да се чете бързо и лесно. Примерите помагат да се предаде основната информация по-добре. И все пак, вместо в 250 страници, идеите на Бъргър могат спокойно да влязат в един 15-страничен whitepaper.
review 2: A book on marketing is not usually something I would read but the title caught my eye and I read this with the hope that I could apply some of the principles to growing the church. The author's approach
... moremade it an interesting read for someone who was not familiar with marketing jargon. I would encourage others in churches or other non-profits to read this book. To truly apply the principles will take further reflection but it can be useful. less
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lillycks
Really liked this book. Lots of interesting stories and fun to read.
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