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Winning The Story Wars: Why Those Who Tell (and Live) The Best Stories Will Rule The Future (2012)

by Jonah Sachs(Favorite Author)

3.97 of 5 Votes: 3

ISBN

1422143562 (ISBN13: 9781422143568)

languge

English

genre

Nonfiction

publisher

Harvard Business Review Press

review 1: Jonah Sachs sets out to to show how, in an age that takes a skeptical view of mythological tales, this essential mode of story telling has been co-opted by multinational corporations to sell products and stoke desire for often-unnecessary commercial nonsense. Fast food companies, shoe companies and more are leveraging your ability to suspend disbelief and suggesting the heroic cure for a sense of emptiness is to buy... everything. This makes for unhappy people and on a larger scale this situation is leading the world towards potential disaster as Nature's resources are being plundered and there aren't enough to sustain reckless growth for much longer. A technologized return to more traditional story-telling traditions must be some part of the solution at this decisive mome... morent in Human development. We need to believe again in something worthy of that belief-ability always within us.SIMON
review 2: This is a brand story guide; a how-to complete with pitfalls and successes. However, it suffers ironically from a lack of story.If you are starting a business or seek to jump-start an existing business, this is a good place to start your marketing and brand strategy thinking.If you are seeking to be inspired and read the stories of many major brands, visit their websites.It's very functional adult non-fiction, and I'm not sorry I read it. I'm simply not as entertained as I though I would be. less

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