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Insanely Simple: The Obsession That Drives Apple's Success (2012)

by Ken Segall(Favorite Author)

3.83 of 5 Votes: 2

ISBN

1591844835 (ISBN13: 9781591844839)

languge

English

genre

Nonfiction

publisher

Portfolio Penguin

review 1: 'The simple stick', 'A small group of smart people' - Apple's insatiable obsession with simplicity, and the fact that it takes a lot of hard work to create something that's simple to use - the book delves very well into all these aspects. It tends to be a little too geared toward advertisers and marketers, and not so much toward coders and researchers. Otherwise it is a great read, full of anecdotes about Apple, contrasting Apple's way and lack of 'process' compared to several other corporate behemoths in the world, Steve Jobs's way of living and working, the endless nights of brainstorming and working, and most importantly Apple's rise from the ashes.
review 2: Apple is, in my opinion, the be all and end all of design. Apple knows simplicity. Apple dictate the... more design of an industry and the world follows, often poorly. Simplicity is a very complex thing and Segall teaches how to make simplicity work. I've read other books about Steve Jobs but this one is another perspective of the great man as it's the perspective of somebody who worked closely with him over the decades. Beyond the doctrine of simplicity and the Jobs anecdotes this book also contains some great stories of significant moments in Apple's (and Intel's and other companies') design and marketing histories. less

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